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The DMO Think Tank

Austin Tx * February 22–24, 2012

MMGY Global presents the 2012 DMO Think Tank in Austin, Texas on February 22-24, 2012. DMO Mojo is the premier conference for DMO marketing minds in the travel and tourism industries. For more information on the conference, please contact: tsullivan@mmgyglobal.com.

How Was It Last Year?

“Everyone needs a fresh Mojo charge to start the year. DMO Mojo did exactly that - I came away refreshed, inspired and energized.”

Stephanie Molina

Director of Marketing, Beaumont Convention & Visitors Bureau

“The world of destination marketing is changing faster than ever. DMO Mojo brings together a great group of smart, passionate marketing professionals to share successes, lessons learned and ideas to increase the impact of our marketing efforts.”

Will Seccombe

Chief Marketing Officer, Visit Florida

“DMO Mojo brings together the best of the best. The true 'ground pounders' unite for timely conversations in intimate settings. If you want to be in the game you should get your tail to Austin, TX. No doubt.”

Brian Matson

Marketing Director, Fargo-Moorhead Convention & Visitors Bureau

“DMO Mojo was a refreshing experience . . . attendees played an active role in the sharing of best practices via Pecha Kucha and the small panels really allowed us to kick around new thoughts and directions from shared experiences . . . time well spent!”

Amir Eylon

Director, Ohio Division of Travel and Tourism

“I finally found a place and program that is most suited to my position as a Vice President of Marketing and my work in strategy and planning. The DMO Mojo did that for me last year as every speaker and peer attending was relevant to my work.”

Diane Béchamps

Vice President Marketing, Virginia Tourism Corporation

“DMO Mojo provides an excellent opportunity to network with some of the top minds in tourism and to share ideas and learn from other Destination Marketing Organizations in an intimate environment.”

Katie Kole

Marketing Communications Director, Visit Tallahassee

“Mojo was a fantastic combination of idea generation and peer interaction, topped with successful case studies. You’ll have to attend to experience the Mojo.”

Jan Kroells

Vice President of Marketing, Bloomington Convention and Visitors Bureau

“As Muddy Waters would say, 'That event got my Mojo working!' Or as Jim Morrison would say, 'Mr. Mojo Risin', Mr. Mojo Risin', Got to keep on risin'.'”

Wit Tuttell

Director of Tourism Marketing, North Carolina Division of Tourism, Film and Sport

“I especially liked the size of DMO Mojo – big enough to get a national perspective on destination marketing, but small enough to get to know people. Great to have that network of peers coming out of the conference.”

Lee Nettles

Managing Director, Outer Banks Visitors Bureau

Agenda

Wed, February 22 5:30pm - 7:00pm Welcome Reception
Thu, February 23 7:00am - 8:30am Continental Breakfast
8:00am - 8:15am Welcome / Introductions
8:15am - 8:45am State of the Industry
8:45am - 11:15am Roundtable Discussions
11:30am - 12:00pm Pecha Kucha
12:00pm - 1:00pm Lunch
1:15pm - 1:45pm Pecha Kucha
2:00pm - 4:00pm Top 10 Industry Topics
6:30pm - 10:00pm Reception / Dinner
Fri, February 24 8:30am - 9:30am Breakfast
9:00am - 10:30am Keynote Presentation
10:45am - 11:00am Departure

Welcome / Introductions

Ted Sullivan, MMGY Global

State of the Industry

Peter Yesawich, MMGY Global

Roundtable Discussions

"Be yourself, everyone else is already taken.
A Destination Branding and Marketing Audit."
Stewart Colovin, MMGY Global

"The Power of Sight, Sound and Motion—Online
Video. What's your DMO's content strategy?"
Shaun Aukland, Google

"What's next in DMO social media?
FoodSpotting and how to do it right"
Caroline Bean, Philadelphia TMC

Pecha Kucha

Denver - Mobile

Baton Rouge - Augmented Reality

Albuquerque - Regional Awareness

Pecha Kucha

Fargo - Woodchipper & Welcome Center Traffic

Savannah - Pinterest

Lee County - Environmental Tourism

Keynote Presentation

"Biggest Mistakes in Travel Marketing
and what we can learn from them"

Doug Lansky, World Travel Expert and Author

Attendees

Gil Langley

Amelia Island Convention and Visitors Bureau

Theresa Overby

Baton Rouge Area Convention & Visitors Bureau

Wit Tuttell

North Carolina Division of Tourism, Film and Sport

Jan Kroells

Bloomington Convention and Visitors Bureau

Gina Speckman

Chicago North Shore Convention & Visitors Bureau

Brian Matson

Fargo-Moorhead Convention & Visitors Bureau

Rick Hughes

Kansas City Convention and Visitors Association

Allison Cooper

Metropolitan Tucson Convention & Visitors Bureau

Jennifer Walker

Austin Convention & Visitors Bureau

Stephanie Molina

Beaumont Convention & Visitors Bureau

Melissa Yao

Savannah Area Convention and Visitors Bureau

Adam Johnson

St. Paul Convention & Visitors Authority

Amir Eylon

Ohio Division of Travel and Tourism

Lee Nettles

Outer Banks Visitors Bureau

Laura Whisler

Springfield Convention and Visitors Bureau

Diane Bechamps

Virginia Tourism Corporation

Will Seccombe

Visit Florida

John Pricher

Visit Gainesville

Kristen Adamo

Providence/Warwick Convention & Visitors Bureau

Melissa Gogel

Greater Phoenix Convention & Visitors Bureau

Tim Fennell

Texas Tourism

George Zimmerman

Pure Michigan

Kari Kauffman

Experience Columbus

Barry White

Augusta Convention & Visitors Bureau

Neal McCoy

Tupelo Convention & Visitors Bureau

Tania Armenta

Albuquerque Convention & Visitors Bureau

Tamara Pigott

Lee County Visitor & Convention Bureau

Justin Bresler

Visit Denver

Vicki Isley

Destination Marketing Association International

James Hagen

South Dakota Department of Tourism

Kathleen Temple

Cabarrus County Convention & Visitors Bureau

Katie Cook

Austin Convention & Visitors Bureau

Bob Lander

Austin Convention & Visitors Bureau

William Karz

LA INC. The Los Angeles Convention and Visitors Bureau

Charlotte Wattigny

San Marcos Convention and Visitor Bureau

Jeremy Fairley

Tampa Bay & Company

Debra Smith

Nashville Convention & Visitors Bureau

Caroline Bean

Philadelphia TMC

Julie Chase

Texas Tourism

Eric Thompson

Visit Salt Lake

Laura Beck

Richmond Metropolitan Convention & Visitors Bureau

Location

1
W Austin
200 Lavaca Street
Ausin, TX
2
Cedar Door
201 Brazos
Ausin, TX

W Austin

200 Lavaca Street
Austin, TX

512-542-3600
starwoodhotels.com

 

 

 

Historic 6th Street District

East 6th St. (Pecan St.)
Austin, TX

Check out the local bars, restaurants,
and nightlife downtown.

 

 

 

Cedar Door

201 Brazos Street
Austin, TX

512-473-3712
cedardooraustin.com

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